1. Google Alerts — Using a search term, a name, and variations of each you can set up individual alerts that go directly to your inbox. Set up the alerts then check them at least once a week, clicking through to read the information that is out there about you, your business, and / or your industry. Not only will this help you quickly catch any negative issues, but it will enable you to promote good buzz further.

 

  1. Keyword Search — Every now and then, about once a month, conduct a keyword search using the major search engines and look past the first page to the fourth and fifth pages. Remove all personalization from your search results so that you can get a reliable search without biased information designed just for you. Use your search results to help you comment on other people’s writing, or pictures, or information in a positive way.

 

  1. Yahoo! Alerts — This is a lot like Google Alerts, but you can actually niche down your search more by choosing the type of alerts you want from breaking news to keyword alerts. You can also get these alerts delivered to your mobile device and be up to the minute with what’s happening. When you get usable alerts, think about how to respond. If you find something positive, share, if you see something negative consider the alternatives: either bury it, or comment, but always keep it positive.

 

  1. WatchThatPage — This makes keeping track of your favorite web pages easier. Set up a watch, and get notified by email when changes occur. What’s more, it organizes these changes so you can view what has changed from one site. Sign up free to learn more about this interesting way to manage your online reputation.

 

  1. Yotify — You can monitor many things from this one site with “scouts” which will notify you when information is discovered that is relevant to your scout. Instead of having to come up with tons of alternative keywords scouts do all the work for you and deliver them to you. While it is free, you have to sign up for membership just like other social media websites. You can pick from different topics.

 

  1. Facebook — Yes, you can use Facebook to monitor your buzz and manage your online reputation. First, if you do not have a business Facebook Page it is time to get one. Automate it so that new blog posts, new articles and information is posted to your Facebook Wall. Make an update at least once a day and ask for feedback from those who have “liked” you. Having an active Facebook Page full of cheerleaders will do wonders for your reputation. Share nice comments about you and your business and make nice comments to others.

 

Remember: Comments you make on other pages show up in search engines, even if you have your privacy settings set that things on your own wall are not shared with the public, this goes out the window when you comment on someone else’s page. Use this to your advantage and make well thought out, keyword rich comments!

 

  1. Twitter — Have a business only twitter, just like with Facebook you can automate a lot of the updates, but do go in and occasionally do a search on your business name, your name, or industry keywords to see what topics are trending. Create a hash tag and share it with your network to use when they are talking about you. Re-tweet good news, yours and others at least three times a day.

 

  1. Your Blog — That’s right, you can use your blog to monitor your reputation by making your blog very positively about your business. Using appropriate industry keywords to talk about your products and services you can create a rush of content that can overshadow, and even bury, any negativity that might exist on the Internet about you. Blogs are a fast and simple (not to mention inexpensive way) to get news out to your readers fast. You can even automate a blog post to go out in the form of a newsletter to your readers with Aweber. This is very useful if you use the Google and Yahoo! Alerts to help you find positive news to report about.

 

  1. Whostalkin — This is a search engine that searches social media for your keywords to find out who is talking about you. Simply go to the page and type in your keyword to the search window and click search. Try using your own name, or an industry keyword. This can give you great blogs and articles in which you can make comments. Remember comments show up in search engines too.

 

  1. Your Network — All business owners have their own networks of people online. If you start sharing search results you’ve found about them in a nice way, they will start returning the favor. Say, for instance, your friend Jim had a super successful product launch and you found a press release about it, or a positive blog about it, share it with your network, and other networks as a favor. Hopefully people will then do the same for you.

About John McKenna, MBA

John McKenna, MBA - Business Consistency Strategist and renowned “Business Reputation” Expert. John has a natural gift for helping business owners and service professionals incorporate time-tested, proven systems, strategies and tools to get more customers/clients (consistently) and grow their business. For 20 years now, he has helped companies (from large corporations to small local businesses to independent contractors) come from the depths of debt to become thriving profitable businesses. Mc Kenna is the founder of Apex Business Success – a division of the McKenna Consulting Group – a full service marketing & advertising firm which specializes in helping small businesses & service professionals implement the Business Blueprint Marketing System into their business. He is also the creator of Reputation Boost - a platform and service designed to effectively & quickly build, protect & market a 5-Star business reputation.