Managing your online reputation involves knowing how to behave in general so that you don’t accidentally do something to damage your online reputation on your own. Being online can sometimes feel like an office party and those often go very wrong. It’s important to always be aware of who you are, what you stand for, and to accurately project that to people online. To that end here are the top five online reputation management don’ts.


  1. Don’t Lie and BS — If you lie, puff up and exaggerate anything online it will catch up to you. Pretty much everything you post online is going to be there forever. It can be tempting to puff up your success, but don’t go too far toward lying and utter BS. Be positive, and chose your words carefully, but don’t say anything you can’t back up with proof. Telling people they can make a million dollars a month, because you do, better mean that you really do.


  1. Don’t forget who you are — Remember your why! Why are you in business? Why are you doing what you do? Who are you doing it for? What results do you hope to achieve? If you always remember who you are, and your why for being, you’ll go far in managing your online reputation in a positive manner. If you’re not sure who you are yet, figure it out by writing a mission statement. Mission statement writing can help clear up any confusion that you might have.


  1. Don’t attack others — Even when you get a bad review, and when you get popular online, it will happen eventually, do not go on the attack. Not everyone can like you. Not everyone will act like you do, either. Today, there are cases where competitors who have fuzzy ethics actually hire people to give bad reviews to their competition. When a bad review is public, it is important to be careful. Do not attack back. Take a breath, and a moment or even 48 hours before you deal with a particularly hard situation. Remember, it’s not personal, it’s business. However, if you can prove someone is a hired gun, by all means, out them.


  1. Don’t forget the golden rule — You know the deal. Do to others what you’d have them do to you. Share their good news, pump up their brand. In return, they may do the same thing for you. If you do need to give someone a critical review, do so in a constructive way rather than a negative way. Always try to do it privately first, then escalate as needed, just as you’d want someone to do for you.


  1. Don’t ignore the buzz — Set up alerts on Google Alerts so that industry keyword news, and mention of your name and or business and services goes to your inbox at the moment it happens. Take a glance at these every day at least once a day, or if you can’t do it that much, once a week. Paying attention to buzz will do several things for you: it will give you a chance to comment, will give you ideas about what to blog about, and will avoid any negative issues from going unnoticed including instances of plagiarism or bad comments about you.



About John McKenna, MBA

John McKenna, MBA – Business Consistency Strategist and renowned “Business Reputation” Expert. John has a natural gift for helping business owners and service professionals incorporate time-tested, proven systems, strategies and tools to get more customers/clients (consistently) and grow their business. For 20 years now, he has helped companies (from large corporations to small local businesses to independent contractors) come from the depths of debt to become thriving profitable businesses. Mc Kenna is the founder of Apex Business Success – a division of the McKenna Consulting Group – a full service marketing & advertising firm which specializes in helping small businesses & service professionals implement the Business Blueprint Marketing System into their business. He is also the creator of Reputation Boost – a platform and service designed to effectively & quickly build, protect & market a 5-Star business reputation.